The Rise of African Streetwear: Spotlight on Homegrown Brands

2 min readMar 24, 2023

When you think of streetwear, what comes to mind? Most people would say it’s a style originating from the United States, with brands like Supreme and Off-White leading the way. However, in recent years, streetwear has been taking over the African fashion scene, especially in West Africa, with homegrown brands popping up left and right. Let’s take a closer look at the rise of African streetwear and some of the top brands that are leading the way.

First and foremost, it’s important to understand what streetwear is. It’s a style of clothing that originated in urban areas, often associated with skateboarding and hip hop cultures. Streetwear is characterized by its casual, comfortable, and sometimes oversized fit, as well as its use of bold graphics and logos.

In Africa, streetwear has taken on a unique identity, incorporating traditional African patterns and colors into the designs. This fusion of cultures has led to the birth of some incredible homegrown streetwear brands that are gaining popularity both locally and internationally.

One such brand is Habari, based in Lagos, Nigeria. They specialize in using various innovative approaches to streetwear. Their bold designs and colorful graphics have gained a huge following by bridging the gap between casual and classy.

In Ghana, streetwear brand Free the Youth has gained a huge following for their socially conscious designs. Their clothing often features messages about African unity, anti-corruption, and the importance of education. They even have a program that provides school uniforms to children in underserved communities.

As the popularity of African streetwear continues to grow, it’s important to support these homegrown brands. Not only are they creating incredible designs, but they’re also supporting local economies and cultures. Plus, let’s be real — who doesn’t want to stand out in a crowd with a unique piece of streetwear?

In conclusion, African streetwear is on the rise, and with good reason. The fusion of cultures and unique designs are a breath of fresh air in the fashion industry. Check out today and add a special homegrown touch to your streetwear collection. Trust us, your wardrobe will thank you for it.